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  • The Olympics and Digital

    Posted by:Paul.Gordon on 11 September 2012

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    London 2012 is widely being billed as The Digital Olympics. The major sponsors all used digital channels widely to promote their brands to a global audience and we saw some highly innovative activities. But personally speaking, the most memorable exposure to a digital communication occurred on a train going to the Paralympics. It was unbearably hot,

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  • Tesco Cars

    Posted by:Rebecca Crook on 01 May 2012

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    So it failed. Does this mean brands are irrelevant in used cars or just that the great brand builder got it wrong? Well, the truth is they did get it wrong. Not enough stock, no service ethos no differentiation and no value proposition. In other words, all the things that make the Tesco brand so

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