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  • Tesco Cars

    Posted by:Rebecca Crook on 01 May 2012

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    So it failed. Does this mean brands are irrelevant in used cars or just that the great brand builder got it wrong? Well, the truth is they did get it wrong. Not enough stock, no service ethos no differentiation and no value proposition. In other words, all the things that make the Tesco brand so

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  • High Street Revival

    Posted by:admin on 13 December 2011

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    I was interested to read the overview of the Mary Portas High Street report for the government where she outlines 28 recommendations to help revive the British High Street.  Most of it seems quite sensible but the fundamental thing to me is that consumers shopping habits have changed dramatically since the inception of high streets

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  • Hard evidence of social media failings

    Posted by:admin on 08 December 2011

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    We've had a lot of debate in the office about this opinion feature in Marketing Week magazine. Read it and comment to tell us what do you
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