Brief

• Undertake creative redesign to support global Citroën brand relaunch in the UK
• Drive more organic search traffic and leads to the websites
• Provide dealers with website tools to further customise their brand within OEM brand guidelines
• Make the dealer website management tools easier and faster
• Integrate manufacturer and dealer systems and processes and increase productivity
• Deliver the project from start to finish in less than 3 months

Result

• Delivered 80% more traffic from Google (year-on-year) within 2 months
• Increased overall traffic by 86% (year on year)
• Increased dealer website leads by 25% (year on year)
• Increased Accessories Configurator leads by 195% (year on year)
• Newly designed and upgraded administration area is up to 3 times faster – therefore less time for dealers managing their system and more time selling cars
• The project was delivered on time and within budget

Testimonials

"There's no doubt in my mind that the delivery of our new dealer websites against such a tight and immovable deadline would not have been possible had it not been for the commitment and ability of your team. For me, the key elements were their communication skills, their 'can-do' attitudes and their understanding of business objectives. We are delighted with the Phase 1 end result, it's a huge step forward for us and I look forward to evolving the sites further."
Jules Tilstone, Head of Digital Marketing, Citroën UK, February 2009

"The site is great and more user friendly for us. It is very easy to navigate and the support and training from the team at Autotorq was second to none."
Andy Moran, Sales Manager, Wingrove Motors, June 2009

Website

www.usedcars.citroen.co.uk